If you haven't reviewed the first steps, I recommend that you go back and read about the first four steps to validating your business idea.
Now, the fifth step in validating your business idea is to speak directly to your intended audience. In the past, I have talked about possible venues for you to practice your speaking topic. In that post, I also committed to educating other healthcare professionals on the value of pharmacist-led MTM, which I have done and will continue to do.
But, I am here to tell you, if you are waiting for someone to give you permission to stand up and speak about your ideas, then you will be waiting a very long time.
Fight back that imposter syndrome and take the fifth step in validating your business idea!
5. Speak on Your Expertise
Educating others on your topic will build your confidence and give you authority on your subject. Speaking is a great way to get in front of potential customers.
For example, presenting to a Rotary club or local business group is a great way to gain experience and share your message. In the case of marketing MTM services directly to cash-paying patients, you should develop an educational presentation that caters to patients in retirement communities or even community pharmacies.
Presentations are a great way to validate your business idea and hone your communication skills. It is also a great way to test your own interest in a subject. If you aren’t excited enough about a subject to easily talk about it for an hour, move on.
Look for a subject you could literally talk about all day.
Trust me, there is over 8 hours of recorded video Lessons contained within the e-course at PharmapreneurAcademy.com and I have still much more to say!
If you are ready to explore your curiosity about entrepreneurship and want to build a pharmacy consulting business of your own, I invite you to the join the E-course and Community at PharmapreneurAcademy.com
In the self paced video E-course Lessons, I will guide you through the steps you need to build and market your business quickly and help you to side-step any roadblocks that you encounter on your journey. In the Forum, I provide group coaching and answer your individual questions. The Community is a place to find support and inspiration for building your Dream Career.
Still exploring? Listen to my latest Pharmacy Podcast episode with Pharmapreneur Academy member Paula Belle and hear how she built her consulting business from one client to eight and counting!
And when you are ready to join, just go to Pharmapreneur Academy, sign up and get INSTANT access to all 7 Lessons and check out all the great discussions in The Academy Forum.
ABOUT THE AUTHOR:
Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and daughter. She is the founder of Pharmapreneur Academy, an online teaching platform where she guides pharmacist-entrepreneurs through the process and barriers of building a pharmacy consulting business. She is the author of How to Build a Pharmacy Consulting Business: Your Rx for Finding Freedom and Loving Your Career, a contributing author for Pharmacy Times and guest host on the Pharmacy Podcast. More information about Dr. Thielemier can be found on her website BTPharmacyConsulting.com
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