"[The Business Blueprint] really did [help]!
Have you ever experienced this scenario?
You’re at a party and someone asks what you do for a living. After casually outlining your business, the person expresses interest in what you’re doing and asks to learn more.
You feel like a deer in headlights.
What do you say?
I’ll tell you what usually happens with most new consultant pharmacists!
They give the well-meaning person the most accurate description of every service they could possibly offer, followed by a recap of their career experience from graduation to present while the party goer stands glassy eyed and looking for the exits ...
Obviously, this is exactly the WRONG way to approach the "Elevator Pitch.”
Pharmacists ask me all the time how to confidently 'sell' their services without feeling pushy or salesly...
Overhead by a Pharmapreneur Academy member, "[The Business Blueprint], it really did [help]! I would have looked like a total fool if I would have did a hard pitch to him. Also, it allowed for more of a conversation rather than a dynamic where it seemed as though I was just trying to sell him something."
Here’s how I recommend guiding the conversation in the direction you want it to go!
First know this:
Your potential client isn't trying to vet your expertise at this point, they are trying to decide if they — or someone they know — can benefit from your services.
Creating a succinct, Elevator Pitch helps to quickly articulate:
When you feel like you're getting off track or rambling about your services and you start to see a glazed look, you know you're off track.
So, how do you get back on track after this faux-pas?
Get things back where they should be by reminding yourself: "What this person is really wondering is what is in this for them."
Then, if they seem interested in moving to the next "phase" of the relationship, provide a convenient option to follow up with them.
"Sounds like you'd likely benefit from this service, would you like to set up a call/email/etc. next week and continue our conversation?"
HINT: At this point you should get their number/email/etc. and not leave it up to them to make the first move.
Was this tip helpful?
If it was, know that the Pharmapreneur's Business Blueprint gives you a step-by-step framework for creating an Elevator Pitch to help the potential client immediately identify if they are a good fit for your service, easy to use scripts for Pitching Your Services and strategies for Closing the Sale.
You can also join the Pharmapreneur Academy's next live call Sunday, October 27th at 8pmCT at btpharmacyconsulting.com/webinars1!
Blair is an independent consultant pharmacist living in Arkansas with her husband and two children. She is the founder of Pharmapreneur Academy, an online e-Course and Community where she guides pharmacist-entrepreneurs through the process and barriers of building a pharmacy consulting business. She hosts and produces the Elevate Pharmacy Virtual Summit, is the author of How to Build a Pharmacy Consulting Business, and facilitates in-person Business Planning Workshops and Mastermind Retreats for female Pharmapreneurs across the country.