Elevate Pharmacy Virtual Summit: Day 5 Session 4
Radhika draws on her experience working in highly regulated industries and companies to generate engagement by developing and launching multichannel marketing campaigns and designing and implementing unique customer experiences.
As a consultant, Radhika led key components of multichannel and product development projects including digital strategy and capability building, brand positioning, customer experience design, brand identity and messaging development, market research to understand unmet customer needs, social media management, and launch implementation. As an marketer, she draws on these experiences to develop and market brands in a variety of industries using focused digital tactics to drive results.
Radhika earned an M.B.A. in marketing from Columbia Business School and a B.A. in marketing and international business from the Leonard N. Stern School of Business at New York University. She is also an adjunct professor at Yeshiva University and Baruch College.
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ABOUT THE AUTHOR:
Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and daughter. Her latest project is the first-ever virtual pharmacy conference, the Elevate Pharmacy Virtual Summit. She is also the founder of Pharmapreneur Academy, an online e-Course and Community where she guides pharmacist-entrepreneurs through the process and barriers of building a pharmacy consulting business. She is the author of How to Build a Pharmacy Consulting Business, a contributing author for Pharmacy Times and guest host on the Pharmacy Podcast. More information about Dr. Thielemier can be found on her website.
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