Part 3 of our Making LinkedIn Work for You series will focus on how to publish articles on LinkedIn in order to build credibility and connections. In Part 1 of this series, we talked about using LinkedIn for Keeping Your Knowledge Current and Part 2 focused on using LinkedIn for Networking.
Why is it important use Published Posts to build your connections?
We are now entrenched in the "idea economy" a term made popular by Taylor Pearson's The End of Jobs. In the idea economy it is more important than ever to build Career Capital regardless of your employment status.
Writing is a great way to share your ideas and expertise in order to build this Capital. Even if your post is merely a brief update about an experience and what you learned or some successful idea you've had, consider how you can tell the story to make it into great “how-to tips” post that could help others.
For example, if you are excited about a new study you just read about, share information about it in an Published Post.
Especially if you are a good writer, but even if you are not (you will get better with practice) think about the posts you find most interesting and think about how you would re-tell the story in your own words.
Publishing helps build your Career Capital and shows your expertise.
When you do publish a post, connect it to your Facebook and Twitter feeds so it will automatically be shared on all your social media sites.
Don't forget to connect with me on LinkedIn, so I can see what you come up with!
If you found this information useful, and would like to get all blog posts and MTM-related updates sent directly to your inbox you can join the Pharmapreneur Community NEWSLETTER.
ABOUT THE AUTHOR:
Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and daughter. She is the founder of Pharmapreneur Academy, an online teaching platform where she guides pharmacist-entrepreneurs through the process and barriers of building a pharmacy consulting business. She is the author of How to Build a Pharmacy Consulting Business: Your Rx for Finding Freedom and Loving Your Career, a contributing author for Pharmacy Times and guest host on the Pharmacy Podcast. More information about Dr. Thielemier can be found on her website http://BTPharmacyConsulting.com