In the previous posts of this LinkedIn Series, we have discussed Keeping Your Knowledge Current, Networking and Publishing on LinkedIn be sure to check them out if you haven't yet!
Now in the final post of this series, we are going to discuss how to use LinkedIn Groups for growing your connections and growing your business.
One of my favorite, most active group on LinkedIn is APhA’s American Pharmacists Association group. Another one that has had many productive and wonderful discussions in my niche is the MTMS group, which stands for Medication Therapy Management Services.
There are also a few press and job finding groups such as Pharmacy Professionals Network, Pharmacy Times, PharmacyWeek and The PharmaMoms Club that I enjoy. They are all great for networking as well as putting out a lot of great content. Just take a look around and see which groups you feel most comfortable in.
Groups are the best way for me to connect individually with people. It seems that not as many people will comment on a personal status, but feel more comfortable if you post your discussion topic or question in a group.
If you start a discussion in any of these groups either asking for help or sharing some valuable information, people tend to like, comment and generally interact more with you. This is a great place to share a Published Post and ask others for feedback on your ideas.
Another thing that is great about groups is that they give you the ability to send a connection request or InMail message to other group members.
This is important when you are still focused on building your network. It doesn't require the Premium version of LinkedIn to send connection request to people outside of your 1st or 2nd degree connections.
Now that you know the basics of LinkedIn set a goal for yourself:
Will you rework your Profile page?
Start Publishing Posts?
Facilitating discussions in Groups?
I would love to hear from you if you feel this series has improved your knowledge, networking or publishing on LinkedIn, just shoot me an email at firstname.lastname@example.org
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ABOUT THE AUTHOR:
Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and daughter. She is the founder of Pharmapreneur Academy, an online teaching platform where she guides pharmacist-entrepreneurs through the process and barriers of building a pharmacy consulting business. She is the author of How to Build a Pharmacy Consulting Business: Your Rx for Finding Freedom and Loving Your Career, a contributing author for Pharmacy Times and guest host on the Pharmacy Podcast. More information about Dr. Thielemier can be found on her website BTPharmacyConsulting.com